Thoughts Post Apple Event
Phew what a week, I have had this article partial written since I was live blogging whilst watching the Nokia World event. I did get up to watch the apple event and I have to say they packed a lot of news into a few hours.
For me this was one of the better apple events, they gave us something to get our teeth into and for the first time apple changed a major strategy to give us something for free.
So what are the key announcements:
- iPad mini with Retina display
- iPad Air
- Old iPad Mini gets a price drop
- iPad accessories
- MacBook Pro with Retina Display
- Mac Pro
- OS X Mavericks
As you can see it was a feature rich set of announcements that apple fans should be rubbing their hands together and smiling about. For now I want to cover off two of the announcements.
- As I stated above apple have changed their strategy and are now giving away the desktop operating system which is called OS X Mavericks. Mavericks is not a major release it is an iteration of previous releases and is now referenced as build number 10.9. This latest release does provide some gems which include Apple Maps, iBook’s and of course updates to Safari. These all provide some nice additions to OS that is now free (with of course apple hardware) but I feel for the hardcore Mac users that this release will frowned upon. There maybe not enough in the upgrade and from speaking to hardcore Mac people they where looking at more of an iOS based look an feel to arrive on the OS. Overall its free so don’t complain, I have done the upgrade and it was slick and all done in about 45 minutes.
- Now the second major announcement I want to focus in on is iPad Air, I currently have an iPad2 in the house but I have had the previous iPad for reviews so when I heard that they cut the weight of it down to 1 pound from 1.4 pound I was really impressed. The retina display was great when it first came out but other tablets are now making a similar quality or style of the retina screen so the upgrades to the this feature really did not make me have that wow moment. They crammed it with the new A7 processor which provides more than enough power to drive 1080p video and games and course it runs on iOS7. What I was hoping to see was the new touch ID scanner being used as this is something that I really like on the iPhone 5S. Once you get used to using it on your iPhone to open apps and unlock things you do start to see the power of this new interface so this for me was a miss for Apple, I also do wonder how much longer the iPad can survive without a USB port. I know that this would a concession of sorts but I do think that it is becoming a must for all modern tablets. Of course you will get fantastic battery life and over the next few weeks we will get some real world figures when these devices land in the wild. The renaming of the iPad to the iPad Air is a marketing thing but it now allows the latest device to stand apart from previous iPad’s and will of course provide a new string of marketing and brand awareness which will be fun to watch. Over all though the iPad ( or iPad Air) is starting to look a bit tired or long in the tooth as it is an iteration of super successful platform but the competition is now catching up.
Over all the apple event was good, the release of free software and a refresh of its core hardware line will keep the wolves at bay as people wait to see the next big thing from Apple. We are all wondering if or when an iWatch or the iTV will arrive but until something happens we just have to be content with the Mac Pro landing at a massive $5,000 which is a bit on the expensive side. If you are wondering about OS X Mavericks , do it the upgrade it is worth it and provides free apps in the release and sleuth of security fixes.