Well Facebook launched their Phone…. err.. well not really. They launched an app for your Android. From the outset this might seem like a bit of a let down, however when you ponder that move you realize just how smart it is. For example if you were to jump into the Android space you surely would be wise to continue support for Google’s marketplace, right?
So an app.. But a very clever app. The reality is that Facebook just wants to be the center of your attention, and with the numbers of transactions that some of us Facebookers do over the course of a day its a great ideal.
It will be your start page, with a quick and simple way to see what your friends have posted via a CoverFeed style UI. You can still access your NonFacebook apps from this page by clicking on an icon of yourself.
All thru the user’s experience of the phone pop ups and notifications will alert them of activity and messages with fellow facebookers. The whole feel has been designed to immerse Facebook into the core of the OS.
Now.. Dont expect this on IOS anytime soon and do prepare for advertising. Remember back when Facebook almost completely tanked their IPO a week or so out by claiming “were not sure how to make money on mobile”? Well this is their answer. And it looks very slick.
There is a phone coming out with this attached as part of the boxed package, HTC’s First (exclusive to AT&T) will come FaceBook Home ready at $100 USD. You can also download this within a week (or so) for your Android, but be warned your going to need a bit of grunt, so Samsung SIII and HTC One style of specs here.